Here you get to know me a little bit more intimately, beyond my corporate profile as CEO of Best World International and my long years of experience in the direct selling industry. You get to see the many hats I wear as a citizen and as a mother, as an advocate for change, as a woman who dared to dream and as an individual who realised that we can all live the best life!



2021 6th Oct - WFDSA 2020/1 World Congress

I am thrilled to be invited as a panel speaker in the WFDSA 2020/1 World Congress.

In this first ever virtual edition, I got to share my experience together with other global leaders in the direct selling industry as well as touch on topics that matters to the industry, such as digital transformation and updates on the global regulatory trends.

Click here to view the complete list of speakers

2021 29th May - 2nd Book Launch

It has been more than 18 years since I'd published my previous book Prime Entrepreneur, where I shared my personal journey as an entrepreneur.

In 2021, I'm delighted to publish my second book, 匠心逐梦, in which I talk about how I successfully lead the Best World Group to grow the business and penetrated the China market.

Book launch interview with Singapore Book Fair on 29th May 2021
Book launch interview with 96.3FM on 10th Jun 2021

Vision & Philosophy

Branding Formula

Ms Dora Hoan shared her wisdom on branding during the Alibaba Group Networking Session for Outstanding Netrepreneurs Brand Breakthrough.

View the presentation slides